This Home Improvement Chain Springs Forward With Radio


Could Spring Break be a fine time for a home adjustment?

Whether its a new appliance or replacing that ol’ rusty bolt, The Home Depot is sure that it will be bringing in the customers who can’t wait for the snow to melt, or for the temperatures to start their steady climb toward swimming season.

What media is the retailer using to drive traffic to its stores? Good ol’ radio.

Based on the latest Media Monitors Spot Ten Radio report for the week ending March 25, 2018, The Home Depot is back in a big way. It’s at No. 4, thanks to 32,780 spots as detected by Media Monitors.

The big winner (not counting iHeart spots) is again GEICO, while JCPenney continues to demonstrate its love for AM and FM radio stations.

The other big story for radio this week is the return of Sprint, thanks to renewed advertising activity.