Media Research Legend Ceril Shagrin Dies


When it comes to media research, she’s considered by many as one of the most important champions of transparent, accountable measurement. A mentor to many, she even testified on Capitol Hill on behalf of minorities, speaking on measurement.

Today, Ceril Shagrin is being remembered as a longtime consumer media research pioneer at both Nielsen and Univision Communications, as the highly respected audience measurement patent holder has passed away at the age of 89.

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