PHOENIX — Media Staffing Network (MSN), a certified Women Business Enterprise serving broadcasting and MVPD companies focused on media management, sales, engineering, finance and human resources for full-time placement, consulting and career coaching, is partnering with Streamline Publishing’s Radio + Television Business Report (RBR+TVBR) on the first-ever 2020 TV Sales Compensation Study.
The study is designed to provide TV station owners, operators, and managers with insights to help them develop competitive sales compensation packages that attract — and keep — the best candidates, including those from younger demographics.
The study begins with a two-minute survey for TV station managers and sellers that launches today (1/14) and runs through Friday, January 31.
The results of the study will be revealed during this year’s NAB Show in Las Vegas.
To access the survey, click here.
“We consistently hear about the difficulty that TV station owners and operators encounter during their recruitment and hiring process,” said Laurie Kahn, founder and CEO of Phoenix-based Media Staffing Network. “The goal of the TV Sales Compensation Study is to eliminate that frustration by presenting actual facts that shine a light on current best practices and help the industry navigate away from outdated compensation models that create hiring and retention obstacles. Partnering with Radio+Television Business Report gives us a platform for collecting a large survey sample because of their tremendous reach in the television industry.”
RBR+TVBR EVP/Publisher Deborah Parenti added, “This highly important study will provide guidance, especially to smaller groups and individual stations, in crafting the kind of compensation packages that encourage young people to consider television sales as a career path. With so much competition from digital media, making television ‘sexier’ to prospective hires must, first and foremost, include a more competitive pay structure. We’re delighted to team up with Media Staffing Network and bring this valuable information to the television industry.”
Kahn commented, “Older compensation models are disappearing in today’s hiring marketplace, and many TV owners and managers are not aware of the financial package required to hire and retain the next generation of sellers. In a competitive hiring market like we are now seeing — and will continue to see for many years — it is imperative for owners and operators to fully grasp what the hiring costs are today. The days of offering a low salary and high incentive or no salary and all commission are gone.”
Parenti noted that, in analyzing the insights that came out of the recent Radio Sales Compensation Study conducted by MSN and Streamline Publishing’s Radio Ink in fall 2019, she and Kahn “quickly agreed that a similar study on the television side might provide a fascinating comparison not only of the two, but together, how the ‘traditional’ mediums fare in the broader media landscape.”
Once the television study is released, there is a shared desire to follow up with a combined data report.
All survey participants will be entered in a random drawing to win one of three licenses to MSN’s Local Sales Recruitment Online Learning Program. Each license is valued at $999 and is good for one year for up to three users at one station. Winners will be notified by MSN in early April. In addition, all survey participants will receive an advance copy of The TV Sales Compensation Study.
Media companies in need of or interested in hiring the next generation of professionals, or in any of Media Staffing Networks’ recruitment training programs, may contact Laurie Kahn at [email protected] or by phone at 480-306-8930.