Media Vista Says ‘Adios’ In SW Florida

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Founded in 2002 by Orlando and Mayela Rosales, immigrants from Maracaibo, Venezuela, Media Vista began with a local half-hour weekly program airing on the Ft. Myers-Naples UPN affiliate.


Today, it is selling three low-power broadcast TV stations to a Florida operator.

In an asset purchase agreement filed Thursday (4/4) with the FCC, Media Vista is agreeing to sell WLZE-LD in Fort Myers, WANA-LD in Naples and WUVF-LD in Naples to Sun Broadcasting.

This is the company led by James Schwartzel of Fort Myers.

The agreement includes Schwartzel’s purchase of all assets branded under the D’Latinos name and D’Casa, which include TV programs and a magazine.

The transaction is valued at $9.75 million and gives the Rosales family a hefty sum of cash amid a horrific economic crisis in their home nation of Venezuela.

A $731,250 escrow payment has been made by Schwartzel. It is being held by Synovus Bank.

Schwartzel began operating the facilities on April 1, via an LMA.

What about the property associated with the stations? Tamiami LLC owns it, and Schwartzel has an option to purchase it for an additional $1.75 million.

WANA-LD is an Azteca América affiliate; WUVF-LD is branded as “Univision Southwest Florida” and is simulcast on WLZE-LD.

In 2006, the Rosales partnered with a Miami investor to bring the Azteca America affiliate to Southwest Florida, gaining complete control of the station in 2010. In 2013, Orlando Rosales and his wife acquired WUVF and WLZE, in addition to properties in Minneapolis and Kansas City.

The fate of the Minnesota and Missouri properties was not known as RBR+TVBR’s Thursday deadlines arrived.

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