Who Is Nexstar’s Newest Retrans Deal With?


mediacom-1The No. 5 cable operator in the U.S. has reached a new carriage agreement with a company that is still awaiting FCC approval for its merger acquisition with Media General.

In an announcement made Tuesday morning, the company serving more than 1.3 million customers in smaller markets, primarily in the Midwest and Southeast, affirmed it has reached a new carriage agreement with Nexstar Broadcasting Group.

The deal gives Mediacom Communications retransmission consent rights to Nexstar stations located within the company’s national footprint.

Additional terms of the deal were not disclosed.

The retransmission deal comes as Nexstar continues to await FCC approval of its merger with Media General, which is being delayed by the broadcast spectrum incentive auction. Bidding in Stage 4 of the Reverse Auction resumes with Round 23 on Tuesday, Jan. 3, 2017, at 10 a.m. Eastern.

The Nexstar-Media General transaction received the Department of Justice’s blessing in early September. One month later, Nexstar commenced a series of efforts designed to get a waiver from the Commission that would allow it to complete its Media General merger prior to the close of the spectrum auction.

This resulted in a vociferous response from the American Cable Association (ACA).

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.