Group M’s MediaCom has been awarded US digital media in the U.S. by Subway. The appointment makes MediaCom Subway’s AOR for all planning and buying in the US. Publicis Modem was the previous digital AOR.
“We have decided to consolidate our digital media planning and buying at MediaCom for both integration and efficiency reasons,” said Tony Pace, CMO of Subway. “We have confidence in MediaCom’s management and believe they will help build upon our success in the digital space.”