It’s a new pitch in the media biz and sometimes makes the difference between a Yes and No for the AE: Helping to finance an advertiser’s campaign. MediaFactor, Merchant Cash and Capital, LLC’s specialized financing arm helping merchants who need funding for advertising and marketing campaigns, announced its first deal with Atlanta’s WUVG Univision 34. They’ve worked to provide critical funding for R&K Medical Weight Loss Center, an Atlanta-based business, to host special TV spots on WUVG Univision 34 to help drive traffic and improve sales.
“MediaFactor and Univision Atlanta have helped provide my business the opportunity to advertise locally on television in Atlanta,” said Rita Oglesby of R&K Medical Weight Loss Center. “Without the fast financial solution through MediaFactor, I could never have been able to afford to advertise on television so easily and quickly. I hope other small businesses around the country are able to take advantage of these services like I did. My phone hasn’t stopped ringing since my commercial started running”.
Working with media industry veteran Larry Strumwasser, General Manager of MediaFactor, R&K was able to secure financing to create an affordable TV campaign on the Atlanta’s WUVG Univision 34. As a full-service media financing company specializing in the support of small and medium sized businesses needing capital for advertising and marketing campaigns, MediaFactor was uniquely positioned to help.
“Access to credit continues to be a challenge for small and medium sized businesses, and advertising budgets are usually impacted first,” said Strumwasser. “With MediaFactors’s specific financing programs, we are able to assist local advertisers who want to capture market share in a sluggish economy and who are aggressively seeking to keep their businesses growing through local television and radio advertising. We will be offering a differentiated service to new advertisers seeking to make longer term schedule commitments with niche financing programs that will set us apart.”
Since 2005, Merchant Cash and Capital, LLC has been one of the nation’s business cash advance funding leaders. MCC has provided nearly $500 million in financing to over 12,000 distinct customers and a total of over 20,000 advances.
RBR-TVBR observation: Yes, the advertiser pays interest on the loan, but it’s a specialized loan that they won’t have much luck getting at a bank. MediaFactor acts as the middleman here, linking the station with the financer with the advertiser. Imagine how many advertisers you may have scored with this option in your briefcase.