Familar Brands Return To Spot Radio


With The Home Depot in command at spot radio, its biggest national competitor has responded by upping its radio spot load.

Meanwhile, a big retailer is back, thanks to a Memorial Day Weekend ad campaign designed to woo shoppers to its stores.

That’s the gist of the latest Media Monitors Spot Ten Radio report.

As shown below, Macy’s and Lowe’s are back on the report, while Indeed and Progressive are bested by Home Depot.