The E.W. Scripps Company has appointed a veteran television sales executive to serve as its new Chief Revenue Officer.
Today marks his first day in his new role.
Landing the position is Michael Teicher.
He’ll be responsible for developing the company’s ad sales strategy for all the Scripps networks across all platforms, including general market, direct response, programmatic/digital, long-form and sponsorship advertising.
He reports to Jonathan Katz, chief operating officer and head of entertainment for Scripps networks.
Teicher joins Scripps from 20th Television, where he served as EVP of Media Sales, overseeing the syndication for all Fox and Debmar Studios Syndicated television shows, including Modern Family, Family Guy, Family Feud, and The Wendy Williams Show.
Teicher was previously EVP/Media Sales for Warner Bros. Domestic TV Distribution, leading the sales efforts for all of the company’s syndicated television shows.
He also spent more than a decade in ascending roles with Turner Broadcasting Sales, where he developed new, incremental revenue streams around the Turner and Time Warner portfolio while also helping to create and run the company’s marketing solutions group.
Teicher also had successful sales stints with Major League Baseball Productions, Replay TV and Harmonic Communications.
“Michael is one of the industry’s most widely-respected and seasoned sales executives, having successfully brought to market some of the most popular shows on television,” Katz said. “As we bring ION into the fold and combine our networks, his experience positioning top brands and creating unique and powerful marketing solutions for advertising partners across multiple platforms will be a tremendous asset.”