Spanish Broadcasting System and Mega TV announced the launch of a brand new national Hispanic Programming Block for women on the Mega TV on Direct TV channel 405 and a new female-oriented online site that compliments all the female-driven programming and talent of SBS TV and Radio under the umbrella title of “Las Divas de la Tarde.” The programming block consists of three programs airing Monday-Friday from 3:00 P.M. to 4:00 P.M. (ET) and 12:00 P.M. to 1:00 P.M. (PT) only on Mega TV/Directv Más.
The new interactive Women’s site found at www.lasdivasdelatarde.com contains informational, educational and entertaining sections for Hispanic women including opportunities to listen to the SBS Female DJ’s via this site, programming information, health and beauty sections, fashion sections and entertainment news.
For TV, the three new programs are: “De Mujeres”, airing Mondays, Wednesdays and Fridays; “Sabor a Mi,” airing on Tuesdays; and “Patricia Tello en Casa,” airing on Thursdays. Starting January 2009 they will add a new program called “Casa y Estilo Internacional” and “Québec a la Carta”.
“De Mujeres” brings a mix of true-life stories, the core of Hispanic culture, updated celebrity gossip, exquisite art and etiquette for all Hispanic women. It airs Mondays, Wednesdays and Fridays.
“Sabor a Mi” will air only on Tuesdays. The segment will inform Hispanic women about the culinary arts by experiencing the flavor of different restaurants around the world.
“Patricia Tello en Casa,” airing only on Thursdays, will be hosted by Hispanic television’s version of Martha Stewart, Patricia Tello. With her vibrant hostess styles, Patricia Tello will share the secrets of the home with the audience.
In January, two more programs called “Casa y Estilo Internacional” and “Quebec A la Carte” will be launched in the block of “Divas de La Tarde.”
“Casa y Estilo Internacional” offers information about interior design, architecture, art, fashion, jewelry, trips, spas, hotels, lifestyle and much more.
The segment “Quebec A la Carte,” will combine reality with extreme challenges in the snowy, beautiful Canadian landscapes.