The magazine portfolio of Meredith Corporation has a heavy focus on women and the home, so the addition of shopping asset Grocery Server will fit right in. Meredith also has a robust local television group.
The platform offers point of purchase access to mobile equipped shoppers, of which 90% are said to use them while making shopping decisions.
“The Grocery Server platform uniquely combines hyperlocal targeting with an unparalleled network of CPG brands and grocery retail outlets to target consumers with time-sensitive, highly relevant, product offers at the exact moment they are developing weekly shopping lists and navigating grocery aisles.”
“We are focused on adding services and assets that actively engage our audiences at home, on the go and in the store to better serve our broad base of agency, advertising and marketing partners,” said Meredith Digital President Jon Werther. “This acquisition allows Meredith to extend our leadership position in the food and CPG space by offering our brand and retail partners, and the media agencies that represent them, a scaled digital shopper marketing platform that quantifiably lifts key purchase funnel metrics and drives a demonstrable ROI lift on their media investments.”