Thank you, Georgia.
With ownership of the CBS affiliate in Atlanta, along with unaffiliated “Peachtree TV,” Meredith Local Media was one of several broadcast media company that saw bonus political dollars flow through the end of 2020 — thanks to twin U.S. Senate runoff elections.
Those extra bucks, along with non-election spot television advertising improvements from the depths of the COVID-19 pandemic, led Meredith’s broadcast TV arm to achieve a 141% year-over-year adjusted EBITDA increase in its fiscal Q2 of 2021.
