From its 17 broadcast TV stations to its lifestyle brands with a print heritage, Meredith Corp. has excelled in delivering brand messages to nearly every female consumer in the U.S.
Now, it’s giving that reach a boost through a new suite of advertising tools that the company says leverage its first-party data and predictive insights abilities.
Introducing Meredith Data Studio, created to “help inform its partners’ marketing, product and business strategies.” The offerings, says Meredith, feature full-service data tools, predictive analytics, paid consulting and self-service tools. They’re fueled by Meredith’s 360 audience insights and activation platform.
News of the Data Studio launch pleased investors. Just before Monday’s closing bell, MDP was up 4.5% to $16.19.
