Nashville-based O’Charley’s restaurant chain has chosen Omnicom’s Merkley+Partners New York as its AOR. Merkley+Partners replaces The Buntin Group, which held the account for a number of years. The agency will handle planning, creative, media, digital, collateral and point of sale duties.
“Merkley+Partners’ strategically based creative thinking combined with their in-depth understanding of our industry will bring an exciting new perspective to our business,” said Nancy Keil-Culbertson, O’Charley’s vice president of marketing. “Their ability to consistently create traffic-driven marketing promotions without compromising brand image was pivotal in reaching our decision.” Merkley and
Merkley and Partners is also AOR for Barnes & Noble, Mercedes-Benz, all Detergent, Ruth’s Chris Steak House, Mitchell’s Fish Market, Tic Tac, and Ferrero Rocher.