Westwood One/Metro Traffic announced a multi-year partnership with TrafficLand to combine TrafficLand’s 24/7 live traffic video systems (which aggregate nearly 5,000 traffic cameras) with Metro Traffic’s reporters. The deal will allow Metro Traffic’s system to integrate TrafficLand’s video systems into its incident reports, alerts, traffic speed and flow updates, and offer better alternative routing suggestions. Metro Traffic also becomes the exclusive representative of the TrafficLand services to broadcasters for their radio, television and Internet offerings with on-demand user applications to be made available in the future. Westwood One also negotiated the right to purchase at its option 100% of the stock of TrafficLand in 2009.
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