What are the pressing issues facing media businesses as they navigate the ever-changing issue of cybersecurity?
Two managing directors at Protiviti will outline recommendations for addressing cybersecurity issues and, in the event of an attack, the prescribed steps to remediation at a session planned for the upcoming Media Financial Management Association 2020 CFO Summit.
The presentation from Protiviti’s Nicholas Spinks and David Taylor is part of a two-day affair to be held March 5-6 at the Pelican Grand Beach Resort in Fort Lauderdale.
“Among the costs associated with a breach are direct loss of revenue and intellectual property; remediation; brand erosion; cybersecurity upgrades; legal expenses; and, for public companies, potential loss of market cap,” MFM notes. “Our presenters will lead a discussion on why companies must have a comprehensive plan to address potential breaches and what they recommended as a four-step plan for addressing cybersecurity. They will also dig into the details of crisis management planning, while providing insight into how companies can better prepare themselves in the event that the unthinkable does occur.
“Cybersecurity is one of the issues that keeps media executives up at night,” said Mary M. Collins, president and CEO of MFM and its BCCA subsidiary, which serves as the media industry’s credit association. “This session will cover how best to plan for cyberattacks, and most importantly what to do should one occur. The expertise Protiviti brings to the subject will be invaluable to our Summit attendees.”
Co-chairing this year’s Summit are The E.W. Scripps Company Treasurer and SVP/Controller Doug Lyons; Bonneville International Corp. EVP/CFO Kent Nate; and MFM Board member Marie Tedesco, CFO at Beasley Media Group.