A Fresh Reason To Trumpet Radio’s Importance

0
Thursday afternoon commutes always tend to be particularly traffic-filled. On December 16, that was certainly no exception in Boca Raton, Fla. Thanks to the “snowbirds” and full-time residents, getting home from the office at 6pm took some time.
Helping our Editor-in-Chief with the 30-minute commute home: Javier, a thirty-something Dominican who recently relocated to South Palm Beach County from New York City.
Javier’s audio choice for his Lyft duties didn’t involve Spotify, or Pandora, or SiriusXM. It was a FM radio station. The timing couldn’t be better, given radio’s incredible delivery of millions of dollars in listener donations to charities galore during the 2021 holiday season.

Please Login to view this premium content. (Not a member? Join Today!)