Introducing The ‘GenZennial’: An Influential Blend of Two Generations


Behold, the newest consumer group that has been identified by the U.S. advertising industry.

Public relations and marketing agency Ketchum has expanded its audience insights offering with a body of shoppers that it has identified and named GenZennial.

What is a “GenZennial”?

This newly identified microgeneration bridges the Gen Z and millennial demographics.

What does this mean for a media property that relies on this segment of consumers for ratings and revenue?

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