Behold, the newest consumer group that has been identified by the U.S. advertising industry.
Public relations and marketing agency Ketchum has expanded its audience insights offering with a body of shoppers that it has identified and named GenZennial.
What is a “GenZennial”?
This newly identified microgeneration bridges the Gen Z and millennial demographics.
What does this mean for a media property that relies on this segment of consumers for ratings and revenue?