Attention, C-Suiters: Which Personality Style Are You?

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“So much can get misinterpreted in a sales call, business meeting or even a casual hallway interaction,” says sales training expert Barrett Riddleberger. “To avoid this, successful performers develop the communication skill of understanding personality styles.”


They learn their own style and the style of the person with whom they are speaking.

“As a result, they minimize conflict between their two personality styles,” he says. “For the unaware person, it can quickly disrupt the conversation.”

This, Riddleberger notes, can be easily avoided by following the steps in this column.

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