Connecting Audio Ads With Out-Of-Home Audiences

With holiday season already here, based on the amount of all-Christmas radio stations around the U.S. and holiday goods at retailers, how can one better understand how brands can build a more cost-effective audio strategy to reach On-the-Go Families between now and the end of the year?

Scott Simonelli, Founder and CEO of Veritonic, has some ideas to share.