‘Smooth Transitions and New Challenges’: Media Thoughts for 2021


January 2021 is in the history books, and the road to what many hope will be a major recovery for Radio is underway.

As far as veteran programming consultant Clark Smidt sees it, “It WILL all come together. We deserve it and are working for it.”

But, it may require some fresh thinking.

In this column, Smidt writes about “Smooth transitions, new styles, new challenges, adjustments, attitude, cooperation and teamwork.” It could prove to be a catalyst for positive growth at your radio or TV stations.

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