Quality, Size Matter For ‘Next-Gen TV’ Buyers


Television has the opportunity to win back its once-central role in the home by getting smarter.

That’s one of the key takeaways from a new report from the User Experience Strategies (USX) group at Boston-based Strategy Analytics, which explored the purchase priorities for a consumer’s next TV purchase and next gen TV features.

While screen quality, size, and reliability/reputation are the three main purchasing factors for a new TV, consumers also desire a -variety of different options to control it. Next-generation TV feature interests include the ability to control and monitor smart home appliances.

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