Barrett Riddleberger is a sales trainer who has invested the last two decades of his life helping salespeople and sales leaders become more successful. “One of the privileges, from which I derive great joy, is recommending good books,” Riddleberger notes. In this Media Information Bureau column, Riddleberger offers a little “Spring Reading,” with the 10 books that he recommends the most to people seeking new wisdom and inspiration in their sales career.
He says, “I’ve found that in professional selling, like in life, certain books transcend our occupations and get right to heart of what it means to be human. They guide us to overcome obstacles and live richer, fuller lives. Ironically, only one of my top 10 most recommended books is about sales.”