‘Traditional TV’ Very Strong, But Millennials Are Killing It


A wide-ranging study released Thursday (7/11) at VidCon 2019 in Anaheim, Calif., offers a deep dive analysis into ever-evolving consumer media trends ranging from the connected TV’s growing use to the rise of mobile and streaming.

RBR+TVBR reviewed the report from Manatt Phelps & Phillips, which has a large West Los Angeles office, and Vorhaus Advisors CEO Mike Vorhaus, and came across this key conclusion: “traditional TV is remaining very strong, other than with the 18-34 year old group.”

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