WPP/GroupM’s Mindshare Worldwide has retained global media responsibilities for 10-year client Lufthansa following a five-month international review that included Aegis Media’s Carat and Interpublic’s UM. Mindshare Germany will continue to coordinate the account from its office in Frankfurt. The GroupM media services agency handles the business in about 40 countries worldwide; key regions are Europe, Asia and North America.
The main business will continue to be led by Mindshare Germany. Creative is handled by McCann Erickson and has not been affected by the review.
“We are very pleased that we were able to defend Lufthansa—a challenging client who on one hand demands innovative approaches but on the other also has high standards regarding strategies, tools and quality of implementation,” said Christof Baron, CEO of Mindshare Germany.