MindShare taps American Family Insurance


MindShare NA has been awarded planning  and  buying for American Family Insurance, the nation’s third-largest mutual property and casualty insurer with over 15 billion in assets. MindShare was one of three media service agencies  vying for the business and was selected following a review.  The business includes traditional, multicultural, and digital buying and planning duties.

“We are thrilled and excited  that  a prestigious company like American Family Insurance has selected MindShare  as its business partner,” said MindShare NA CEO Scott Neslund.  “We look forward to developing unique  media  solutions  that  reflect  American Family’s stature and to strengthening   its position in the highly competitive insurance marketplace.” 

The  account  will  be  handled out of MindShare’s Chicago office.