MindShare NA has been awarded planning and buying for American Family Insurance, the nation’s third-largest mutual property and casualty insurer with over 15 billion in assets. MindShare was one of three media service agencies vying for the business and was selected following a review. The business includes traditional, multicultural, and digital buying and planning duties.
“We are thrilled and excited that a prestigious company like American Family Insurance has selected MindShare as its business partner,” said MindShare NA CEO Scott Neslund. “We look forward to developing unique media solutions that reflect American Family’s stature and to strengthening its position in the highly competitive insurance marketplace.”
The account will be handled out of MindShare’s Chicago office.
