More Turmoil At Comscore As Another C-Suiter Departs


Thursday’s trading on Wall Street ended with the Dow Jones Industrial Average rebounding by nearly 100 points. However, Nasdaq was off 7.32 points.

For media stocks, the bleeding continued yet again for Comscore.

On heavier than usual volume of 1.12 million shares, SCOR sailed southward across Thursday’s trading, landing at $1.48. In early after-hours trading, shares were down even further, to $1.46.

What’s troubling investors now at the beleaguered company?

On Wednesday Comscore announced it will be the measurement and currency provider for Xandr’s Addressable offering, inclusive of DirecTV, Altice USA, and Frontier. “The partnership is designed to give advertisers reliable third-party measurement across the leading national live linear addressable footprint,” the company said.

But, the bigger news may involve the C-Suite, as board member and audit committee chair Paul Reilly has resigned. The news was shared in a SEC filing and follows the recent exits of COO Kathryn Bachmann and April exit of Chief Product Officer Daniel Hess.

“I do not believe the Company’s go forward operating strategy, in general, is progressing fast enough and specifically in innovation and product development,” Reilly said in a  resignation letter included in the SEC filing.

These exits follow the March 31 dual resignations of CEO Bryan Wiener and President Sarah Hofstetter.