Mixpo and NCC extend cable ad campaigns online


Mixpo (www.mixpo.com), an online video advertising technology company delivering locally-targeted display ad solutions, and National Cable Communications (NCC) have forged a partnership giving advertisers the ability to extend their existing TV commercials to the web with measurable and locally targeted interactive video ad campaigns.

Different than expensive pre-roll video ads, Mixpo’s video ad platform leverages online display inventory, and adds interactivity and geo-targeting logic to any video creative to drive local response.

“Through Mixpo, national and regional TV advertisers can now run their existing TV ads in quality display inventory on cable operator ISP Web sites, and make them highly interactive on the Web,” said Joe Grisafi, NCC’s vice president of digital media and advanced advertising strategies. “NCC is always innovating to bring new digital platforms to our advertisers and the Mixpo solution is an example of that.”

“Local advertising isn’t only about small and medium sized businesses.  It’s also about national and regional brands driving local response,” says Anupam Gupta, president and CEO of Mixpo. “NCC has the largest Spot Cable advertising sales force in the U.S. and now also represents one of the largest locally targeted online ad networks.”