While online language learning platform Babbel remains the biggest user of spot radio, according to the latest data from Media Monitors, commercials tied to the continued prevention of the spread of the COVID-19 virus are now being joined by spots promoting vaccination.
For the week ending January 17, the Centers for Disease Control & Prevention was the No. 2 paid advertiser using broadcast radio, behind Babbel. It accounts for some 56,300 spot plays detected by Media Monitors.
New at No. 7? An effort from Bristol Myers Squibb-Pfizer, as COVID-19 vaccines roll out from Pfizer and Moderna across the U.S.
What does the remainder of the Spot Ten look like? More of the same, with Progressive, The Home Depot, Bank of America and GEICO continuing their long string of activity at broadcast radio.