Paid Ad Slowdown At Spot Radio?


The latest Media Monitors Spot Ten Radio report is littered with in-house promotional announcements from Media Monitors owner iHeartMedia.

Is that a sign of a spot slowdown for national radio advertisers?

Answering that question may not be an easy one, as play counts may not equate to dollars spent by CMOs and brand managers at the radio stations tracked by Media Monitors.

Still, six of the top 10 spots represent fully paid brands, and Progressive was beaten by iHeartRadio Music Festival promo spots that likely aired only on the company’s own radio stations.

As such, the lone campaign of note for the week ending June 20 is for Liberty Mutual Insurance.  From nowhere, LiMu has grown in name recognition and brand value through quirky TV spots. Now, it is attracting potential customers via spot radio.