A Big Cable Push From A Big Department Store Chain


There’s a lot of stability when it comes to the brands that opt to use spot cable to reach consumers across the U.S. This accounts for a lot of repeat performances in the latest Media Monitors Spot Ten Cable report.

However, there’s one big returnee this week, and it is a department store chain in need of a sales boost.

Coming off a tepid Q1 compared to such competitors as Macy’s, JC Penney is back in a big way at the cable networks tracked by Media Monitors, a unit of iHeartMedia.

The retailer powers in to the Spot Ten from No. 76 a week ago, with 28,596 spot plays.

Meanwhile, home improvement chain Lowe’s is again No. 1.

Here is the latest Spot Ten Cable report for the week ending May 27, 2018: