The latest Media Monitors Spot 10 Radio report is out, and it shows a job search website building a formidable lead over all other comers.
It speaks strongly of the long-term category potential for job seeker websites, and of the pressures of auto insurance brands to wisely divide their ad budgets between national radio and other forms of media.
Indeed is the big spot radio leader for the week ending June 13 with some 54,165 spot plays. This is far above the No. 2 advertiser by spot count, Progressive.
Meanwhile, big advertisers such as The Home Depot and GEICO are much lower in play count than Indeed, setting the stage for a full category development opportunity for traditional radio.