Fire up the grill, and feel free to scorch those golden arches.
Wendy’s is using radio to entice consumers to come in for a meal, while the nation’s biggest quick service restaurant chain continues to pitch its offerings via the biggest free source of audio entertainment and information there is — AM and FM broadcast stations.
In the latest Spot Ten Radio report from Media Monitors, a newly invigorated push from Wendy’s puts the QSR back in the top 10, with 19,067 spots good enough for ninth place.
At the same time, McDonald’s inches ahead from No. 5 to No. 4, with 27,650 spots.
Also of note this week: A radio campaign promoting Amazon Music comes in at No. 8, with 19,425 spins.
Here is this week’s Spot Ten Radio, in full:
