Radio’s advertiser ROI is a story some say isn’t told enough, or well enough, by the industry.
Yet, several top U.S. brands continue to show their commitment to AM and FM radio stations, and in a big way.
One look at the latest Media Monitors Spot Ten Radio report confirms this.
The Home Depot is again the big No. 1 on the report for the week ending June 23, 2019, thanks to some 55,618 spot plays detected by iHeartMedia-owned Media Monitors.
This accounts for the activity by iHeartRadio, which RBR+TVBR discounts as many of these spots are internal with respect to ad dollar activity and origination of payments.
GEICO is No. 2 while the No. 3 fully paid advertiser using radio is McDonald’s.
These brands are among radio’s strongest, with McDonald’s making a noticeable return after an absence.
Other big brands are Lowe’s, Sprint, Progressive and AutoZone.