Spot Radio: ‘The Ones Who Get it Done’


Their brand mission is simple: they’re “the ones who get it done.”

Perhaps it is a tag line Radio can incorporate to demonstrate how audio commercials can lift a brand’s sales.

And, it can use Grainger as an example, given its brand-new use of Spot Radio.

For the week ending July 11 as determined by Media Monitors, Grainger — the industrial supply company — ranks No. 5 by spot play count.

This puts Grainger behind just Indeed and No. 1 paid advertiser Progressive.

The activity from Grainger is highly positive, as it demonstrates the use of a media for a company that’s proven to be selective with its mix of consumer outreach platforms.

Meanwhile, Capital One is back on the Spot Ten with some 30,726 spot plays.