If you were wondering where one big auto insurance specialist has been of late, perhaps it was simply in production on new creative to freshen up its 2021 marketing and advertising slate.
Progressive is back at spot radio — and in a big way.
Thanks to a new effort, the brand has propelled its way to No. 3 for the week ending Jan. 10, 2021 on the latest Media Monitors Spot Ten Radio report.
It’s the No. 2 paid campaign for the week, behind new No. 1 Babbel.
As shown below, Progressive is competing for consumers at spot radio with GEICO and Liberty Mutual Insurance.