The latest Media Monitors Spot Ten Radio report is out, and for the week ending Feb. 28, there’s not much movement among advertisers using national radio to reach consumers.
That’s actually good news, as this demonstrates brand consistency. Progressive remains the No. 1 paid brand, with more than 57,000 spot plays. Babbel is also a key user of spot radio, as are Indeed and Bank of America-owned Merrill.
New this week: Pfizer, a maker of the approved COVID-19 vaccinations.