A Retail Rev-Up At Spot Radio


Indeed, there’s some increased activity for a brand that’s been a long-time friend of radio advertising.

While Indeed is the top paid advertiser using Spot Radio, according to the latest Media Monitors Spot Ten Radio report, a big-box retailer has stepped it up.

That would be Macy’s, which is now back in the Spot Ten thanks to nearly 35,000 spot plays as detected by iHeart-owned Media Monitors.

It bests activity by Babbel, GEICO and Pfizer, with Bank of America-owned Merrill back in the report.