Who knew that “Flo,” with a little help from actor Jon Hamm, would help fuel a flood of radio spots that would make Progressive the big leader in its ad category at spot radio?
For the week ending August 28, the auto insurance specialist ranks No. 1 on the Spot Ten Radio report as prepared by iHeartMedia-owned Media Monitors.
Progressive’s dominance is big, with Indeed nearly 16,000 spot plays behind Progressive.
What other activity is there of note? The Home Depot is new at No. 9, as its rival Lowe’s is active in television.
Swiffer is in at No. 5, thanks to a play count gain.
