Three Big Brands Return To Spot Radio Arena


The Home Depot is undisputedly one of the top advertisers using audio media today. Yet, for the week ending October 31, the home improvement retailer was absent from the Media Monitors Spot Ten Radio report.

Instead, its primary competitor on a national level was strutting its stuff at AM and FM radio — showing its brand prowess in a big way.

Lowe’s was the No. 4 advertiser by play count last week, with some 50,175 spot plays as detected by iHeartMedia-owned Media Monitors.

The overall leader: job seeker and hiring site Indeed, which is actively using radio to help attract those looking for employment.

The auto insurance specialist using Spot Radio the most last week? It is State Farm 

Meanwhile, new activity from Vicks and Capital One puts each brand into the Spot Ten.