Boosted: Spot Radio’s Anti-Viral Activity


The latest Media Monitors Spot Ten Radio report is out, and it shows a big leader for the week ending December 12, 2021.

No, it’s not for a big retailer at Christmastime. And no, it’s not an auto insurance specialist.

Rather, it is a maker of a COVID-19 vaccine and an approved booster.

In a sign of the times, Pfizer leads all in the latest Spot Ten Radio report, and by a sizable margin over No. 2 Indeed, the job search and employment portal.

State Farm, eBay and McDonald’s are also big players this week, and are their respective category leaders, by far, at the AM and FM radio stations tracked by iHeartMedia-owned Media Monitors.