Auto Insurers Continue Their Spot Radio Dominance


It’s no secret that companies offering auto insurance policies have been some of the strongest users of spot radio.

For the week ending December 15, two companies in this category stand above all other advertisers.

That would be State Farm, which comes in as a big No. 1 above GEICO.

And, they are the lone auto insurance brands in the Spot Ten, with Progressive and Allstate staying relatively quiet as Liberty Mutual Insurance opts for a Spot Cable effort to build awareness and its customer base.