It’s been said that less fluctuation means more continual participation, breeding a group of believers — rather than experimenters.
That seems to be the scenario shaping up at spot radio, the latest Media Monitors Spot Ten Radio report suggests.
With Indeed in the lead among fully paid advertising campaigns, by play count, Progressive, Babbel, GEICO, ZipRecruiter and Allstate have established strong commitments to audio advertising via AM and FM radio.
That said, the auto insurance category remains one of the most consistent, while there’s more fluctuation in other categories for Radio as the end of the first quarter of 2021 reports.
Here’s the latest Spot Ten Radio report, in full: