Macy’s Returns To a Tepid Spot 10 For Radio


How many active advertisers are there at Spot Radio these days?

Once one deletes iHeartRadio promotional spots and podcast teasers from the mix, the answer is, sadly, not that many.

On the bright side, Macy’s is back with a new effort. This puts the retailer at No. 10 with some 35,145 spot plays.

By comparison, the top paid advertiser, Indeed, comes in with 62,554 spot plays for the week ending February 6.

At No. 4 thanks to a renewed campaign push is DuckDuckGo, “the Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs.”

Meanwhile, ZipRecruiter is present to challenge Indeed in the job search category.

Lastly, the QSR category is represented by Wendy’s.