A Ride-Share Brand Starts To Score With Radio


It’s always exciting to see activity from a new advertiser, or an entirely new category, at Spot Radio.

The latest Media Monitors Spot Ten Radio chart delivers, with a new entrant representing the ride-share industry now actively using AM and FM stations to attract customers.

Now at No. 8 is Uber, which is engaged in a larger multiplatform marketing effort to win back riders as the pandemic eases in many parts of the U.S. Uber is present with some 32,479 spot plays.

That tops GEICO, which appears to be in a soft cycle with respect to advertising against Progressive. Of late, the latter auto insurance specialist has been omnipresent across audio, with its humorous voiceover artist intent on saying “bulbous walrus” one of the more entertaining commercial campaigns of late.

Not to be confused with V/O babble, Babbel — the online language-learning tool — remains strong at Radio, with some 46,568 spins detected for the week of May 9.

Here’s this week’s Spot Ten Radio report in full. It includes promotional spots airing on stations owned by Media Monitors parent iHeartMedia, which should be subtracted by readers who seek fully-paid advertiser data for their own sales department needs.