One Big Category, One Big Lead at Spot Radio


The latest Media Monitors Spot Ten Radio report has one big takeaway with respect to the most active ad category at broadcast media: auto insurance brands.

At radio, there is a leader that is not present at Spot Cable. It shows that broadcast media is the preferred way to go for achieving stronger ROI.

That’s because Progressive is the category leader at Spot Radio once again, with GEICO at No. 9.

Some 46,194 spot plays are attributed to Progressive, as DuckDuckGo is the No. 1 paid advertiser by play count for the week.

Meanwhile, it is another big week for Babbel, and it and McDonald’s are back in the Spot Ten.