Strong and Steady Ad Activity For Radio


DALLAS — With the 2019 Radio Show getting underway late Tuesday at the Hilton Anatole for a 2 1/2 day affair full of sessions on programming, sales, marketing and the nuts-and-bolts of radio at the dawn of a new decade, the fundamental need for solid advertising partners remains paramount for financial success in the long-term.

Luckily, radio has a few brands who love the medium, and their efforts can be seen in the latest Media Monitors Spot 10 Radio report.

Discounting the heavy promotion across iHeart-owned stations for last week’s iHeartRadio Music Festival in Las Vegas and other iHeart spots, GEICO, Progessive and The Home Depot are among the top brands using radio once again to reach audiences.

But, in terms of “new entries” seen in the last year, Indeed is indeed a noteworthy user of radio, with some 33,841 spots accounted for in the week ending Sept. 22, according to iHeart-owned Media Monitors.

Also noteworthy is the presence of McDonald’s — making it the lone QSR in the latest Spot Ten report.

Another category solo, for Wireless Services, is Sprint, finishing 10th among all radio advertisers.

In Dallas, many of the sessions will focus on digital growth opportunities, and how to earn listeners and advertisers via local podcasts.