BofA, Sibling Remain Strong At Spot Radio


Christmas may less than two weeks away, but that doesn’t mean key retailers are putting their dollars at CHR … or any other radio formats.

The latest Media Monitors Spot Ten Radio report shows no retailers present for the week ending December 13 — no Macys, no Walmart, no Target or Kohls.

In fact, the big categories are financial, with Bank of America and its Merrill arm in the top 5, while pharmaceutical brand Bristol Myers Squibb-Pfizer slips to No. 2.

Softer this past week were auto insurers, while is No. 10.