Christmas may less than two weeks away, but that doesn’t mean key retailers are putting their dollars at CHR … or any other radio formats.
The latest Media Monitors Spot Ten Radio report shows no retailers present for the week ending December 13 — no Macys, no Walmart, no Target or Kohls.
In fact, the big categories are financial, with Bank of America and its Merrill arm in the top 5, while pharmaceutical brand Bristol Myers Squibb-Pfizer slips to No. 2.
Softer this past week were auto insurers, while Indeed.com is No. 10.
