Take a quick glance at the latest Media Monitors Spot Ten Radio report from the iHeartMedia-owned entity and one big brand sticks out from the pack.
CVS, the pharmacy that seems to be just about everywhere (including Hawaii, where the heritage Longs Drugs name is used by CVS), is now among the top brands using Radio to reach new and returning customers.
Overall, CVS ranks seventh (when including iHeartRadio spots, which RBR+TVBR subtracts from its analysis).
Some 28,237 spots for CVS were detected as part of the new audio campaign.
Otherwise, it’s status quo for other brands — demonstrating their steady commitment to the spot radio space.
The Home Depot is again the big No. 1 by spot plays, followed by GEICO.