While many broadcast media leaders lament how the “GAFAN” group of digital media Goliaths have grabbed dollar after dollar from their over-the-air stations, resulting in advertising challenges, it turns out that the top brand using Spot Television for the week ending October 10 is one of those “GAFAN” giants.
As shown below in the latest Media Monitors Spot Ten TV report, Amazon.com is the No. 1 brand using spot TV by play count.
The activity bests that of a resurgent GEICO, which is now challenging Liberty Mutual Insurance for category dominance.
Meanwhile, Progressive is back on the Spot Ten at No. 10, while allergy brand Dupixent returns with a new effort and lands at No. 4.
